Chief Of The Teepee: Randa Carrabba, Owner of SouthernJewlz

If you’re from the south you are sure to know this week’s Chief of the Teepee and real life Career Barbie Doll. Randa Carrabba, owner of SouthernJewlz is a girls’ girl who leaves a whole lot of sparkle everywhere she goes. You can find her killing it at the gym (#grantshotwifey4lifey) or riding unicorns. Yes, this is real life. 

Continue reading to find out more on Randa, the birth of SouthernJewlz and how it grew from a small hobby to a way of life.

Tell us who you are, where you’re from and a fun fact or two. Randa Carrabba from Bryan/College Station, Texas.  Fun fact - I have the same birthday as Jessica Simpson.

SouthernJewlz x Rad Maverix
...a Southern Jewl. Sweet and complimentary, yet independent and goal oriented.
— Randa Carrabba

Where did the inspiration behind your business come from? How did it begin? My company began as a hobby in college. I began making my own jewelry and soon others wanted to buy my creations.  I filed my first DBA while I was on Christmas break my junior year in College.  I named the Business Southern Jewlz, and as the company has evolved into the large brand that it is today, I never renamed the business even though I no longer make jewelry.  As I grew and expanded into a lifestyle boutique, I took the brand name and began a different approach to emphasize what is actually meant to be a Southern Jewl. I try to live my life as the ideology to being a Southern Jewl. Sweet and complimentary, yet independent and goal oriented. Southern: Growing up Southern is a privilege, really.  It’s more than where you were born. It’s an idea, a state of mind that seems imparted at birth. It’s more than loving fried chicken, high school football and country music. It’s being hospitable, being devoted to porches, sweet tea and most importantly to each other. It’s saying yes ma’am, no sir, please and thank you.  Sticking true to your roots and never forgetting who helped you to climb up the latter. Jewl: A self-motivated female that has no limit to her success level.  While she is dressed impeccably and gains attention, her confidence and dignity are the most noticeable attributes she possesses; making others feel their worth and beauty is her true destiny.  With love, class and a touch of sass, she has the ambition and determination to set the world on fire.

What is the best part about being the BOSS? The best part about being the boss is there is no limit to what I can do. If there's a new giveaway I want to launch, then I can make it happen.  If I want to take on more tasks to help grow the brand, I can tell my team that's what we are going to do.  Being my own boss to me further emphasizes that the sky is the limit.

What drives you to pursue your passion each day? I am so passionate about the meaning behind my brand. I believe I can lead change that I want to see in the world. I love to keep the work atmosphere and the brand to be a very uplifting environment that is full of positive energy. I believe women should build each other up, be complimentary to each other and cheer each other on and I try to do that with everyone who is a part of my brand - whether that be a customer, a model, an intern, an employee, or even someone who just follows along even if they have never purchased or worn my brand.  Southern Jewlz is so much more than trendy fashions at affordable prices with free shipping on all orders - but it's the meaning and feeling created behind the brand that makes me continue to pursue and grow!  I believe in being and pushing others to feeling good about themselves, looking good and basically being the best version that they can be!

SouthernJewlz x Rad Maverix

What advice would you give to an entrepreneur just starting their journey? To an entrepreneur starting their journey, I would have a business plan, a good sharp brand, and I would even encourage a story/meaning behind your business. Having a story behind a small business helps you to market in a way that really ties to people.  Whether it be how you named your business, why you opened your business, the overall goal of your business, etc. People tie to people and want to do business with people rather than businesses, especially when talking small business.

God has blessed me with a true love story and my husband is now my priority over my business.
— Randa Carrabba

What made you want to change your business from brick + mortar to online-only? I attended the National Retail Federation in New York in January of 2016.  I had been store front since 2010, but I actually had my online store over a year before that.  Online had the majority of the time been the anchor of my business, but seeing the forecast of the retail trend while in the Big Apple is when the thought of moving online only entered my mind. And in 2016 we saw an increase in online sales and traffic and a decrease in foot traffic.  At the end of the day, I'm a business woman, so freeing up all the time and energy it took me to run the storefront and being able to put that into online, branding, social media, and still doing pop up shops makes me feel confident to be able to spread and grow the brand. I think all along Southern Jewlz has been more than just a College Station boutique, too. The issue was I didn't want to taint the brand I had worked so hard to build in any way. So I closed the doors, made the announcement and handed the keys over to a very dear friend and business-mentor (Nancy Gilmore with The Mule Barn) at the beginning of January 2017. I was getting married in February 2017. God has blessed me with a true love story and my husband is now my priority over my business. So moving online only was also a reflection of a new phase of life for me.  I believe I am maturing and growing with my brand, and I am super proud to say that I publicly put my marriage first.

SouthernJewlz x Rad Maverix

What are your hidden superpowers? Thinking of my super powers, I've been told that almost everything I touch turns to pink or glitter. I truly believe in unicorns.  And my super powers are immensed whenever my crown gets all shined up or when I gain a new jewl to add to it.

What is your favorite quote? My favorite quote is something I wrote down 2 weeks before I opened my first store front at the age of 22. I didn't know what a mission statement was until later, so I turned those words into the statement.  I don't want to sound any bit of overly confident sharing my own words as my favorite quote, but this is what really speaks to me:

Be selfless and dedicated; give a compliment when needed. Learn something new every day. Say your prayers and count your blessings. Be a role model, a leader, and an icon of success and hard work.  Think outside the box, push every single boundary, and know that there is no limit to what you can do or who you can become.

What is bliss to you?  Bliss to me is a dreamy vacation with my husband. Getting away from the real world, doing some soul searching, falling deeper in love, and seeing more of God's creation. I love life and there is so much that I want to do and see and experience, but a trip truly makes me step away from all the hustle and bustle and even has a spiritual way of speaking to me.  But now that I'm married, I want to share all of the adventures with him!

If you could meet anyone for champagne, who would it be and where would you meet? If I could meet anybody for champagne, it actually wouldn't be anybody famous or even a business owner. Even there are so many of each that I would love to meet, the one person I wish I had the opportunity to meet is actually my husband's grandmother. The diamonds in the band around my engagement ring are actually her diamonds that Grant had incorporated into my ring design (along with the fact that he had my SJ crown created as the setting to hold my diamond up!). I have heard him and his parents tell me so many stories about her. She loved pink and was always dressed to impress.  Her house apparently had pink carpet and her closet was every bit of fabulous, as was the way that she presented herself.  She sounds to me to be the ideal figure of femininity and class while always putting her faith and family first.  She passed away a few years before Grant and I met, and I tell him all the time how much I wish I could have met her. I know we would be two peas in a pod, and since she is was so family and faith focused, I think she would really appreciate the move I made with my store to put my marriage first. But we would need a lot of champagne to catch up for the engagement and wedding that she wasn't able to attend. Grant loved her tremendously and would even stay with her for board game nights and sleepovers even as a grown man, so I would actually want a champagne slumber party with the two of them with my husband and I encouraging her to try on all of her favorite outfits for us while we told her so many stories about our life together.  I wish I could make THAT my super power!

SouthernJewlz x Rad Maverix

Keep up with Randa!


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Chief Of The Teepee: Caroline Matthews, Founder Of The Luxe Collective
The Luxe Collective - Rad Maverix

Good Morning + Happy Tuesday! I am so excited to bring back another season of the Chief of the Teepee Series! When I announced a few months ago I was accepting stories you guys seemed to be just as excited + pumped as me! Well, let me tell you, I've rounded up the best and bossiest women and this season is going to be a real treat. If you're new around here, I started this series last year to showcase the entrepreneurial stories of mega babes from around the world.

Without further ado, let me introduce the first boss, Caroline Matthews, founder of The Luxe Collective. Caroline is not only an award winning designer but she also loves instilling confidence + love into the lives of fellow entrepreneurs. If you've been around these parts awhile, you know Rad Maverix is all about doing betterbeing better and living our best lives ever. Caroline is the perfect dose of sunshine to add to the #radmaverixlifestyle community of thriving + confidence radiating women. Read her story below!

Tell us who you are, where you’re from and a fun fact or two. My name is Caroline Matthews and I am an award winning bridal/fashion designer and also the founder of The Luxe Collective which is a platform for Luxe female entrepreneurs to help them build wildly successful businesses, build the confidence they need to become epic and fulfill their epic dreams. As part of The Luxe Collective I am also a business and confidence coach for female entrepreneurs too… As you can see I like to wear a few hats, but I absolutely love what I do and wouldn't change any of it.

It just all flows which makes it even more awesome.

Where did the inspiration behind your business come from? How did it begin? The Luxe Collective was started by chance to be honest. Our fashion and bridal [designing] has always been about empowering women through the clothes they wear and also helping them to be more confident so they can go out and live the life they truly want and build these businesses on their own terms. One day my coach at the time asked me why I wasn't coaching women as I was already helping them anyway and was receiving so many messages from women who found me inspiring and motivating so I thought why not… The Luxe Collective is an extension of what I already do which is important to me, nothing competes. It just all flows which makes it even more awesome.

The Luxe Collective - Rad Maverix

What is the best part about being the BOSS? The best part of being my own boss is that I get to be 100% me and build businesses I love; that I’m passionate about. That scream my personality and most of all I get to help and impact women all over the world to realise their true potential. It just blows my mind.

What drives you to pursue your passion each day? What drives me are the feelings that I get from working with my 1:1 clients and seeing them succeed. The other day I received a message from a client who couldn't believe the transformation in herself and also her business, to receive these messages and to see women loving the feelings of wearing our fashion just reminds me every day that the choices I made and the struggle I went through for years figuring it all out were worth it. Plus I believe that we get one life, and that life should only be lived doing what truly serves you and makes you passionate. Far too many women just settle for and have these beautiful dreams and ambitions that never come to fruition so I make sure I am doing what I love every day.

The Luxe Collective - Rad Maverix

What advice would you give to an entrepreneur just starting their journey? My advice is to go for what you want, get clear on your goals, what you are passionate about and surround yourself with women and people who get it. Remember to also be your own biggest cheerleader! We all stumble and worry, but never compare you to someone else's a-game. They could be 5 years down the line from you so always focus on your own game! Getting a mentor or coach is also worth its weight in gold. I was really unsure about it as it was a big investment, but having someone to hold me accountable, help me when I was freaking out and sharing my ideas with was amazing.

What are your hidden superpowers? I always say my superpower is to see what women don't see in themselves, to help them believe and become the best versions of themselves they can be in business and life.

What is your favorite quote? I don't have a favourite quote but 2 that I do love are: Be willing to walk alone, many who started with you, won't finish with you! I was afraid of losing friends or people I knew as I started to grow, until I realised that when we grow, new people come into our lives who are meant to be there, it’s a sign of growth both in you and others. My other fab one is: Your dreams are only your dreams until you make them your purpose.

I love to cook, for me it’s very therapeutic... 

What is bliss to you? Bliss to me is walking in nature, I do it every morning. I love to walk through the woods with my music on, it makes me feel free, and I am full of inspiration when I walk too, that and cooking. I love to cook, for me it’s very therapeutic and at the end of it, a bonus that I get to eat it too! 

What do you like to do in your "free" time? I head to the gym, get out in nature and hike and spend time with my family and friends. Sometimes I have been known to have a binge on Netflix… Love it but then I get addicted I could go through a whole series or 2 in a day so I try not to do that too much.


Get more of Caroline + The Luxe Collective


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Black With A Touch Of Black
Rad Maverix

On Saturday we (Momma J and I) got up early and went to a few estate sales. An activity we enjoy probably too much but we all have our own vices, right?

Attending estate sales has felt a bit different this year. Maybe it's just me and my renewed outlook on life and it's even kind of hard to explain...but these estate sales have felt VERY odd + kind of delicate. I can't quite put my finger on the types of emotions these homes were holding but there was something different in the air as we rummaged through someone's entire life.


This one house we stopped at, appeared to have been abandoned by its once long-time tenants. The beds still had sheets on them, towels still in the bathrooms, tools + paint still on the workbenches. Reading glasses still laying atop a pile of books.

It was like this elderly couple simply walked away from their lives and never looked back. Leaving clothes, books + magazines, comforters / blankets / sheets, wash cloths, photos and other personal items untouched. It makes you stop and think about the kind of legacy you're leaving for your family...children + grandchildren. If I ever have kids, they're going to think I'm colorblind because most of my closet lacks color. 

Read More: What Kind of Legacy Are You Leaving?

Anyways, I really love how this look turned out. A little black with a touch of black and a dab of nude. AND I told you, you'd be seeing these booties ALL SUMMER LONG! 

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Click below to SHOP MY LOOK

Beaded Blouse - (Francesca's, sold out) - This or this would be cute!

Leather Skirt - (H & M, sold out) Similar, Similar

Crossbody Clutch

Bootes (Vestique, sold out) - These are still my favorite

Boyfriend Watch


What do you think about Estate Sales? Fun or Creepy?




Photos by Kaci Jo Bute Photography

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