Chief Of The Teepee: Caroline Matthews, Founder Of The Luxe Collective
Good Morning + Happy Tuesday! I am so excited to bring back another season of the Chief of the Teepee Series! When I announced a few months ago I was accepting stories you guys seemed to be just as excited + pumped as me! Well, let me tell you, I've rounded up the best and bossiest women and this season is going to be a real treat. If you're new around here, I started this series last year to showcase the entrepreneurial stories of mega babes from around the world.
Without further ado, let me introduce the first boss, Caroline Matthews, founder of The Luxe Collective. Caroline is not only an award winning designer but she also loves instilling confidence + love into the lives of fellow entrepreneurs. If you've been around these parts awhile, you know Rad Maverix is all about doing better, being better and living our best lives ever. Caroline is the perfect dose of sunshine to add to the #radmaverixlifestyle community of thriving + confidence radiating women. Read her story below!
Tell us who you are, where you’re from and a fun fact or two. My name is Caroline Matthews and I am an award winning bridal/fashion designer and also the founder of The Luxe Collective which is a platform for Luxe female entrepreneurs to help them build wildly successful businesses, build the confidence they need to become epic and fulfill their epic dreams. As part of The Luxe Collective I am also a business and confidence coach for female entrepreneurs too… As you can see I like to wear a few hats, but I absolutely love what I do and wouldn't change any of it.
Where did the inspiration behind your business come from? How did it begin? The Luxe Collective was started by chance to be honest. Our fashion and bridal [designing] has always been about empowering women through the clothes they wear and also helping them to be more confident so they can go out and live the life they truly want and build these businesses on their own terms. One day my coach at the time asked me why I wasn't coaching women as I was already helping them anyway and was receiving so many messages from women who found me inspiring and motivating so I thought why not… The Luxe Collective is an extension of what I already do which is important to me, nothing competes. It just all flows which makes it even more awesome.
What is the best part about being the BOSS? The best part of being my own boss is that I get to be 100% me and build businesses I love; that I’m passionate about. That scream my personality and most of all I get to help and impact women all over the world to realise their true potential. It just blows my mind.
What drives you to pursue your passion each day? What drives me are the feelings that I get from working with my 1:1 clients and seeing them succeed. The other day I received a message from a client who couldn't believe the transformation in herself and also her business, to receive these messages and to see women loving the feelings of wearing our fashion just reminds me every day that the choices I made and the struggle I went through for years figuring it all out were worth it. Plus I believe that we get one life, and that life should only be lived doing what truly serves you and makes you passionate. Far too many women just settle for and have these beautiful dreams and ambitions that never come to fruition so I make sure I am doing what I love every day.
What advice would you give to an entrepreneur just starting their journey? My advice is to go for what you want, get clear on your goals, what you are passionate about and surround yourself with women and people who get it. Remember to also be your own biggest cheerleader! We all stumble and worry, but never compare you to someone else's a-game. They could be 5 years down the line from you so always focus on your own game! Getting a mentor or coach is also worth its weight in gold. I was really unsure about it as it was a big investment, but having someone to hold me accountable, help me when I was freaking out and sharing my ideas with was amazing.
What are your hidden superpowers? I always say my superpower is to see what women don't see in themselves, to help them believe and become the best versions of themselves they can be in business and life.
What is your favorite quote? I don't have a favourite quote but 2 that I do love are: Be willing to walk alone, many who started with you, won't finish with you! I was afraid of losing friends or people I knew as I started to grow, until I realised that when we grow, new people come into our lives who are meant to be there, it’s a sign of growth both in you and others. My other fab one is: Your dreams are only your dreams until you make them your purpose.
What is bliss to you? Bliss to me is walking in nature, I do it every morning. I love to walk through the woods with my music on, it makes me feel free, and I am full of inspiration when I walk too, that and cooking. I love to cook, for me it’s very therapeutic and at the end of it, a bonus that I get to eat it too!
What do you like to do in your "free" time? I head to the gym, get out in nature and hike and spend time with my family and friends. Sometimes I have been known to have a binge on Netflix… Love it but then I get addicted I could go through a whole series or 2 in a day so I try not to do that too much.